A website for a small business or trade in the UK costs between £295 and £2,500, depending on who builds it and what is actually included. Here is the honest breakdown, no “it depends” waffle.
The three price bands
| Band | What you pay | What you get |
|---|---|---|
| DIY builders | £10 to £30 a month | Wix, Squarespace, GoDaddy. Cheap until you count your evenings. Most plumber sites built this way load slowly, rank nowhere, and still cost £300 a year in fees. Fine as a placeholder; useless as a sales tool. |
| Productised builds | £295 to £500 one-off | A fixed-scope, fixed-price package: five pages, your services, your areas, your copy approved before build. This is where the value lives for a one-van operation. |
| Agency | £2,000+ and 6 to 8 weeks | Meetings, mood boards and an invoice that grows. Worth it for a multi-depot company with a marketing manager. Overkill for everyone else. |
Our Website Core is £395, with the SEO baseline as a £100 add-on; the Founders’ Pilot for the first five builds is £295 including the full scope.
What actually wins emergency call-outs
Price matters less than these four things. A site missing them is expensive at any price:
- Speed. Someone with water through their ceiling will not wait six seconds. Demand a Lighthouse performance score of 90+ and ask to see it measured.
- A phone number that follows the thumb. Sticky call button on mobile, no exceptions.
- Real service areas. “Camden, Kentish Town, Primrose Hill” beats “London and surrounding areas”. Google ranks specifics; customers trust them.
- Reviews on the page. Not a link to Checkatrade, the reviews, embedded.
Price matters less than these four things. A site missing them is expensive at any price.
Where the money is wasted
Stock photos of models holding wrenches. “Welcome to our website” copy. Logo animations. Anything billed by the hour without a written deliverables list.
What it should cost you, precisely
£395 for the site, once, plus £100 if you want the SEO baseline. £149 if you want your Google Business Profile rebuilt properly at the same time. £49 a month if you want someone else to keep it patched, backed up and updated.
That is the entire price list, printed before you pay. If a quote you are holding has more line items than that, ask why.