// FIELD NOTES

The £295 website: what you actually get

· 2 min read

A website for £295 sounds like a scam or a trap. It is neither, it is a pilot with a price attached so nobody treats it as a favour. Here is the whole deal, printed.

An open laptop showing a website taking shape as grey and blue blocks, a red pipe wrench leaning against it, flat illustration

What £295 buys

Exactly what the standard build buys everyone later. Nothing removed:

  • Five pages: Home, Services, Areas we cover, About, Contact.
  • Copy drafted with you in the constructor, approved by you before we build.
  • SEO baseline: titles, descriptions, schema, sitemap, submitted to Search Console.
  • Performance proof: Lighthouse 90+ on mobile, measured before handover.
  • Accessibility: WCAG 2.2 AA.
  • One consolidated change round, free.
  • Live within ten working days of your intake being 100% complete.

Why it is £200 less

Three honest reasons:

  1. We need five real case studies, a trade niche, with real numbers: days to live, price paid, what happened to the phone.
  2. The constructor is new and pilot orders are how its rough edges get found. You are early; the price reflects that.
  3. £295 is above the “free work” threshold where projects stall. Everyone has skin in the game.

The catch (there is one)

In exchange, you agree to two things: a review once the site is live, and permission to write up the build as a public case study, real name, real numbers, warts included.

If the site fails its written Deliverables Schedule, that gets fixed free regardless. The pilot price changes nothing about what we owe you.

The catch, in one line: a review once the site is live, and permission to write up the build as a public case study. Real name, real numbers, warts included.

The maths after the pilot

Route Price What it buys
Founders’ Pilot, first five plumbing builds £295 The full Starter scope, live within ten working days
The same scope, once the five slots go £395 plus £100 SEO baseline The standard build
Comparable agency build £2,000+ Six to eight weeks

That comparison is printed on our pricing section because we want it checked.

Five plumbing businesses. Full Starter scope. £295. When the slots are gone, this page stays up as the receipt.

Start your build →

// ONE ACTION

Five pages, your services, your areas, copy you approve before build. One price, from £395: or £295 for one of the first five builds, any industry.

Start your build See printed prices